3.1交通银行银行保险业务发展策略研究
摘要：本案例对交通银行银行保险业务的发展现状及存在的问题进行了分析，并针对这些问题提出了具体的发展对策，这也将对我国其他商业银行发展银行保险业务有所启示。
关键词：银行保险；业务发展；商业银行；保险公司
Abstract: This case analyzes the current condition and problems of the bancassurance business of Bank of Communications. Concentrating on these problems, it also presents the specific development strategy. All of these will give inspiration to other domestic commercial banks to develop the bancassurance business.
Keywords: Bancassurance; Business Development;Commercial Bank; Insurance Company
3.2金融危机下上海星巴克所面临的新挑战
摘要：本案例分析了上海咖啡连锁行业的行业现状，并着重介绍了上海星巴克公司的概况及其现行的营销策略，并揭示出了其在金融危机下面临的难题，以引发读者对新形势下咖啡店行业现状进行分析，并能集中思考上海星巴克公司的营销策略及其调整方案。
关键词：上海星巴克；咖啡行业；金融危机
Abstract：This case introduces the basic status of Shanghai coffee chain store market，especially the status of Starbucks Shanghai and its marketing strategy and tactics, then reveals the problems and plight that the company confronting with against the background of the financial crisis, expecting that it will lead the reader to analyze the new status of the industry and think ab0ut the applicability of its marketing strategy and the appropriate countermeasures.
Keywords: Starbucks Shanghai; Coffee Chain Store Industry; Financial Crisis
3.3金禧酒店市场所面临的新环境
摘要：在竞争日益激烈的现代社会里，酒店业作为第三产业中的支柱行业之一，面临着巨大的挑战。天津金禧酒店自1994年开业以来，业绩始终不佳，正在探求积极改革的重要时期。本案例分析了金禧酒店的经济地理环境、市场竞争环境和内外部环境，并有针对性的分析了酒店现存的主要问题。
关键词：金禧酒店；酒店业；环境分析
Abstract:In the highly competitive modern society, the hospitality sector, being one of the pillar industries of rapidly developing economy, has been increasingly difficult challenges. It was against such a backdro that Tianjin Cairnhill Hotel started operations in 1994, and the hotel was undergoing a critical period of rapid and sweeping changes. These organization-wide restructuring were the result of its poor financial performance since it opened for business. This case analyzes the economic geography environment, market competition environment, the external and internal operation environment, and also the main problems of the hotel in the present.
Keywords：Cairnhill Hotel;Hotel Industry;Environment Analysis
3.4金禧酒店如何重新定位？
摘要：金禧酒店目前的处境非常不乐观，从内部组织到外部环境，危机重重。本案例分析了酒店的重新市场定位，明确目标市场，从产品、价格、营销渠道及促销等方面拟定较为具体的营销组合策略，并探讨了金禧酒店内部组织结构的变更，以确保新战略定位的有效实施。
关键词：金禧酒店；定位战略；营销组合
Abstract: The hotel’s current situation, taking into consideration factors ranging from its internal organizational structure to the external business environment, is dire and laden with many obstacles. This case analyzes the new market position of the hotel, identifies its target customers, and proposes a marketing strategy that is consistent with its branding and target segments, and also discusses the necessary changes to the hotel’s internal organization, to ensure the effective implementation of the new positioning strategies.
Keywords：Cairnhill Hotel; Positioning Strategy; Marketing Mix
3.5经济危机下，TBS何去何从
摘要：上海TBS国际贸易公司是一家专业于出口的小型民营外贸公司。本文选取其为样本，分析在新的经济形式下该外贸公司面临的问题，特别是作为主营业务的纺织品出口存在的问题，希冀通过对内外环境的分析，探求它的未来发展战略。
关键词：出口外贸；服装行业；战略
Abstract: TBS international Trade Co,.LTD, as one of the samle sized exporter garment among millions, is facing the reality of the current problems. s. How to adapt to the new environment and promoting competition advantages are the urgent problems need to be settled.This article analyzed both the external and internal environments so as to give some insights on its future development strategy.
Keywords: Exports;Apparel Industry; Strategy
3.6昆明积大制药有限公司发展环境分析
摘要：昆明积大制药有限公司是云南省制药行业第二家成立的合资企业，营销渠道一直沿用我国传统的区域经销模式。随着国家宏观政策的不断调整，企业规模的不断壮大，新药上市速度不断加快，传统的营销渠道已经严重制约企业的发展，本文分析了积大制药面临的宏观环境和行业竞争环境，介绍了我国药品营销的主要模式，以及国内外先进营销渠道模式所带来的启示。
关键词：营销渠道；药品；模式
Abstract:Kunming JidaPharmaceutical Company is the second joint venture pharmaceuticalenterprise in Yunnan province,the Marketing channel is the same as Chinesetraditional district agency mode.Along with the national macroscopic policyreadjustment and the enterprise development,the march that the newmedicine goes on the market speed up unceasingly,the traditional marketingchannel have seriously restricted the enterprise. This case analyzes the macro environment and the industrial competing environment, and then introduces the main patterns of drugs marketing in JidaPharmaceutical Company, also the indication of the advanced marketing channel pattern at home and abroad
Keywords: Marketing Channel; Drug; Pattern
3.7立志公司的家族管理模式
摘要：本案例先介绍了立志公司的家族管理情况，具体包括立志公司十多年的发展历史和公司目前的产权结构、组织结构、员工结构、市场环境等情况。后面部分介绍了公司的快速发展时期和停滞时期，分析了家族管理在其中的影响。
关键词：家族企业；企业管理；家族管理
Abstract：The case firstly provides a profile of LIPCHEE Company, including LIPCHEE’s history,organization, capital structure and market environment, etc. Secondly, it gives summaries of successful experience of LIPCHEE Company during its start-up period and the current difficult situation,analyzing the effect of family oriented corporate governance.
Keyword: Family Businesses;Corporate Governance; Family Oriented Corporate Governance
3.8迈瑞医疗战略分析
摘要：中国是世界上人口最多的国家，随着国民对医疗保健水平的要求越来越高，各个医疗保健机构对医疗器械的需求也在不断的增加，导致医疗器械市场得到空前的发展。在角逐中国医疗器械市场竞争的众多参与者中，中国的民族医疗器械企业由于受到蜂拥而来的进口医疗器械产品的冲击而节节败退。本文选择了我国最大的一家民族医疗器械企业----深圳迈瑞生物医疗电子股份有限公司的成功经历，系统分析了其在竞争越来越激烈的中国医疗器械市场环境下，是如何通过分析市场、寻找机会、制定有效的企业战略。
关键词：迈瑞；企业战略；SWOT分析；中国医疗器械市场；
Abstract: Since China is the largest population country in the world and the public requirement tohealthcare is becoming higher and higher, the increasing demand of the healthcare providers tomedical devices results in unprecedented development. In the domestic market,as the imp0rt medical device floods intothe domestic market,the market share of the national industry shrinks dramatically. This case mainly discusses how the biggest local medical devicemanufacturer in our country—Shenzhen Mindray Bio-Medical Electronics Co.,Ltd develops itsmarket strategy in this condition by analyzing the market,finds the opportunities,achieves success insuch a more and more fiercely competition market and offers the suggestions to local medical devicecompanies for references.
Keywords:Mindray; Enterprise’s Development Strategy; SWOT Analysis; Chinese Medical DeviceMarket
3.9媒体品牌发展战略研究—以《新闻晨报》为例
摘要：媒体品牌是代表意识形态的信息商品，在党和人民喉舌定位下具有有限市场属性。《新闻晨报》是一家传统的纸质媒体，其品牌建设目标是从一个实用的信息提供商到实用的信息服务商，品牌战略的目标和企业方向是上海地区的日报第一品牌，品牌定位是“上海人的新闻早餐”，品牌核心价值是“早报、权威、鲜活、实用、贴心为你选择你需要的信息，上海人清晨的第一资讯选择”。
关键词：品牌；新闻晨报；战略设计
Abstract: On behalf of the tongue of CCP and Chinese people，the media has two kinds of characters meeting the needs of subsistence，competition and development. This article is ab0ut the design of corporatebrandstrategyonShanghaiMorning Post.TheorientationofShanghaiMorning Post is theno.1brandin circulationinalldailiesin Shanghai，which called “the news breakfast of Shanghaiese”.
Keywords: Brand;Shanghai Morning Post;Corporate Brand Strategy
3.10明基并购西门子手机部门的文化整合问题
摘要：本案例介绍了明基并购西门子手机业务中所面对的跨文化整合问题.通过分析市场和双方企业的独特文化，明基选择“全面融合”的策略，用“创业心”替代“职业化”，用“多面手”替代“专业度”来进行文化整合。
关键词：并购；企业文化；文化冲突；文化整合
Abstract:This case analyzes the cross-cultural integration issues during the BenQ’s merger and acquisition of Siemens mobile phone business. After analyses of the markets and the unique culture of both sides, BenQ selec “full integration”strategy , using "Pioneering spirit " instead of "professionalism" and "generalist" instead of "professional degree" to carry out cultural integration.
Keywords:Merger and Integration; Corporate Culture; Culture Conflict; Culture Integration
3.11摩托罗拉手机何去何从
摘要：随着中国通讯产业，尤其是手机业的蓬勃发展，吸引了大量资本的涌入。短短几年时间，摩托罗拉和诺基亚双雄并立的局面被打破，TCL、波导等国产品牌迅速崛起，形成了群雄割据的局面。手机行业竞争格局发生了根本性的改变。本文将围绕摩托罗拉手机产业的发展，从政治环境、经济环境、社会文化环境及技术环境等方面进行外部分析，对摩托罗拉所面临的机遇和挑战进行全面的评估，对摩托罗拉手机业务在中国市场的营销策略调整提出建议。
关键词：摩托罗拉；手机；营销策略
Abstract: More and more capital has been poured into China telecom industry because of its flourishing development, especially in mobile phone business. In a few short years, the dominant position of Motorola and Nokia was broken by the rapid growth of local brands such as TCL and Bird. Radical changes of competition situation happened. The thesis analyzes main aspects of the external circumstances, such as politics, economy, society and culture, as well as technology, followed by descr-ption of key characters ab0ut China mobile phone industry, consumer behaviors and competitors’ strategies. Then, after eva1uates the strengths, weakness, opportunities and threats of Motorola. Suggestions are given in the last chapter regarding Motorola to adjust marketing strategy for its mobile phone business in China.
Keywords: Motorola; Mobile Phone; Marketing Strategy
3.12拿什么来拯救DH公司缺失的企业文化
摘要：在这二十一世纪的今天，企业文化是一个知识经济时代的标志性特点，企业文化也必须要不断更新、与时俱进。在进行企业文化的建设时，每个企业都会不可避免的面临着各种问题。通过调查发现，DH公司的企业价值观、企业行为规范、企业文化网络、对企业环境的适应性、企业形象，都存在诸多问题，这一系列内部矛盾都将成为它日后的发展软肋。而在即将扑面而来的强大竞争对手面前，DH企业文化的缺失都令它的发展势头显示出后天不足。如何建立独具特色的企业文化使企业能永葆活力呢？……这是一个在当前环境下各个公司都必须正视的问题。本案例用于管理学课堂讨论。
Abstract: In the 21st century, the corporation culture is a symbol of the time. The corporation culture needs to change with the time. When companies begin to develop their culture, they always face many problems. According to the survey, there are many problems in the value, the rules, the net of the culture, the adaptability to the outside environment and the image of DH Corporation. These problems will limit the pace of its development. When DH Corporationhas to face the competition from its powerful competitors, it has so many disadvantages. How to improve it culture to keep DH Corporation developing steadily?……This is the question that every company must pay attention to. This case can be used in the course of Management.
3.13逆境重生——迅达（中国）的路在何方？
摘要：市场上的竞争已经从最简单的产品竞争转变为全面的服务竞争。越来越多的市场供给，使产品的同质化的程度也越来越高，在这种情况下，企业期望通过对市场的细分，并有针对性地提供全面的服务来提高客户的满意度，从而吸引客户并且长期留住客户，最大限度的在激烈的竞争中获得最大的利润。
整个电梯市场已经由原来的寡头垄断转变为相对完全的竞争市场，随着市场的变化，一方面中国电梯市场随着国民经济的高速发展迅速扩大，另一方面大量的竞争对手纷纷进入，市场竞争空前激烈，迅达（中国）作为最早进入中国的电梯生产企业对市场的影响力迅速下降，原有的产品价格体系迅速崩溃。本文主要是通过对这样一个正在从一个平衡走向另一个平衡的市场进行分析，提出迅达（中国）面临的问题以及应该采取的市场战略。
关键词：迅达（中国）；多品牌战略；市场细分；维保业务
Abstract: The competition in the market has changed from simple product competition to overall service competition. Since more and more supply in the market leads to the high homogeneous products, companies have to retain the customers in long run by providing overall services to meet customers’ satisfaction in categorized market segments. In this way, the companies are able to gain highest profits in highly competitive market.
In the elevator industry, the market has transferred from monopoly to relatively competitive market. On one hand, with the development of economy, the market is expanding very fast. On the other hand, more and more competitors have joined this market. In this EXPAMDING market, Schindler, as the first supplier, has lost its first mover advantage. Its pricing system is outdated. In this thesis, the author analyzed the market state and raised some problems existing in the company and some market strategies for Schindler under this growth market.
Keywords: Schindler (China) lifts Co., Ltd; Multi-banding; Marketing Segmentation; Maintenance and repair business
3.14宁波江东救生设备厂的国际化战略
摘要：本案例对江东厂的竞争态势用微观外部环境分析和SWOT分析的方法进行解析；对救生筏的国际市场进行了市场细分并就江东厂目前现有的国际市场进行了分析。在这些分析的基础上，提出了江东厂未来几年内可能实施的国际化经营的战略选择方案。
关键词：中小企业；国际化；战略；SWOT分析
Abstract: This case made a micro environment analysis and a SWOT analysis for Ningbo Jiangdong Lifesaving Equipment Plant; made a market subdivision for the life raft product and analyzed the submarket which Jiangdong Plant has got in. Based on these analyses, it made two globalization strategies arrangements for the company.
Keywords: Medium Small Company; Globalization; Strategy; SWOT Analysis
3.15诺发公司二手半导体设备业务的战略环境分析
摘要：本案例从诺发公司在中国设立的二手半导体设备事业部出发，对诺发公司的内部自身条件、外部竞争环境加以分析，目的是识别和研究诺发公司二手半导体设备事业部的核心竞争力，引导读者对它的发展战略进行思考。
关键词：半导体设备；二手事业部；SWOT分析；发展战略
Abstract:This case focuses on Novellus’ setup of second-hand semiconductor equipment business unit in China, analyzes Novellus’ internal and external competitive environment, aims to recognizeit’score competence. And also direct readers to think ab0ut the developing strategy of Novellus’ second-hand semiconductor equipment business unit.
Keywords: Semiconductor Equipment; Second-hand Business Unit; SWOT Analysis; Development Strategies
3.16诺发公司二手事业部在中国的发展战略
摘要：在战略环境分析的基础上，本案例为诺发二手事业部制定了企业竞争战略，并从技术管理、人员管理、市场营销以及企业联合等各方面对公司应该采用的战略的实施进行了详细的分析和建议。
关键词：半导体设备；二手事业部；发展战略；战略联盟
Abstract: Based on the strategic environment analysis, this case exploresthe competitive strategy for Novellus. And it also analyzes in great details of the strategic implementation from technical management, staff management, marketing and alliance.
Keywords: Semiconductor Equipment; Second-hand Business Unit; Development Strategies; Strategic Alliance
3.17浦东发展银行公司银行业务发展战略
摘要：公司银行业务是商业银行的生存之本，向来是商业银行的必争之地，中外资商业银行都投入重兵开展白刃争夺。上海浦东发展银行作为一家国内上市的股份制商业银行，如何在日趋激烈的公司银行业务竞争中立稳脚跟，如何在白热化的公司客户争夺中分得一杯羹……本案例重点对浦发银行的网点布局、人员设置、客户结构和产品结构进行深入调查和研究，以期读者能分析浦发银行公司银行业务的发展战略。
关键词：商业银行；公司银行业务；发展战略
适用课程：战略管理
Abstracts: Corporate bank is an imp0rtant part of Commercial bank’s income;ithas always been the vital imp0rtance of commercial banks.All the foreign and native commercial bank pays great effort to scramble for the corporate bank business. As a national joint-stock listed commercial banks, how can SPDB fight its way out in the increasingly fierce competition？How to get a share in the corporate bank market？This case laidemphasis on the research of the branches’layout,the personnel position,thecustomers’structure and the products’structure. Hope the readers can analyze and make out the SPDBcorporate banking strategy.
Keywords:Commercial Banks;Corporate Banking; DevelopmentStrategy
Applicable courses：Strategy management
3.18入世对我国航运业的影响及相关航运企业的新动向
摘要：本案例分析了我国入世给国内航运业带来的影响，还介绍国内外主要的航运企业为此而采取的一些举措，旨在引导读者对国内其他航运企业（如中波公司）研究并制定发展战略进行思考。
关键词：WTO；入世；航运业；海运；集装箱运输；物流业
Abstract: This case analyzes the opportunities and challenges of China joining WTO brings for the domestic shipping market, also introduces the measures the main shipping companies have taken. And it aims to direct the readers to think ab0ut it is necessary trend for the other domestic shipping companies (such as Chipolbrok) to study and work out their developing strategy.
Keywords: WTO; China Joining WTO; Shipping Market; Ocean Shipping; Container Transportation; Logistics Industry
3.19入世后中波公司发展战略研究案例
摘要：本案例对中波公司的内外部环境进行了SWOT分析，并在此基础为给出了中波公司的发展战略。
关键词：入世；航运业；战略环境分析；发展战略；业务流程再造
Abstract: This case makes the SWOT analysis of Chipolbrok and also proposes the developing strategy for Chipolbrok.
Keywords: China Joining WTO; Shipping Market; Strategic Environment Analysis; Developing Strategy BPR
3.20山特维克公司的战略环境分析
摘要：山特维克传动系统公司于1999年在上海设立山特维克传动系统（上海）有限公司并建立装配车间。在2002年随着瑞典总公司对欣德里希斯－奥弗曼公司兼并的完成及中国市场这几年的快速发展，总公司决定把上海车间扩展成新工厂并引进欣德里希斯－奥弗曼公司产品——技术性钢模板。为此，山特维克公司需要对中国技术性钢模板的市场做一个细致分析，以认识拓展该产品线是否是正确的行为。通过市场分析，山特维克公司最终决定在中国建厂生产并销售该产品。
关键字：技术性钢模板；战略；发展
ABSTRACT: Sandvik Process Systems Ltd. invested Sandvik Process Systems (Shanghai) Ltd. in 1999. In 2002, with the Chinese market soaring and Hindrichs-Auffermann (HA) GmbH merged by Sandvik, the head-office wanted to invest new plant and introduce the HA product——technical press plate.So,the company should make a analysis report to find weather it is a good choose. Through the marker analysis, Sandvik decided to invest new plant at last.
Keywords: Technical press plate; Strategy;Development
3.21上海百能公司的竞争环境分析
摘要：本案例对百能公司所处行业的现状、市场结构进行了分析，还对百能公司进行了SWOT分析，旨在引导读者对它的竞争战略进行思考。
关键词：液化石油气；天然气；竞争战略；竞争环境分析；SWOT分析
Abstract: This case analyzes the actuality, market configuration of Shanghai LPG (liquid petrol gas) and also makes a SWOT analysis of Baineng Company. And it aims to direct readers to think aoubt the competitive strategy of this company.
Keywords: Liquid Petrol Gas; Natural Gas; Competitive Strategy; Competitive Environment Analysis;SWOT Analysis
3.22上海百能公司竞争战略的制定与实施
摘要：在竞争环境分析的基础上，本案例给出了百能公司应该奉行的竞争战略，并提出了实现这些竞争战略的具体措施。
关键词：液化石油气；天然气；竞争战略；总成本领先；目标集聚
Abstract: Basing on the competitive environment analysis, this case introduces the competitive strategy of Baineng Company and also brings forward the idiographic measures of the competitive strategy.
Keywords: Liquid Petrol; Natural Gas; Competitive Strategy;Overall Cost Leadership; Focus
3.23上海电力市东电缆公司的管理变革之路
摘要：本案例分析了电力改革背景下，电力施工企业的管理变革问题，提出了不同情况下改革的方案和实施的步骤，对电缆行业的改革和发展具有重要的现实意义。
关键词：市东电缆公司；电力电缆；管理变革
Abstract: This case gives some proposals to the power cable company ab0ut how to reform under the background of state reform. The reform scheme is made due to different environments. It would be meaningful to promote the reform and development of the power cable companies.
Keywords：SHIDONG Power Cable Company;Power Cable; Management Reformation
