| （下文为《上海交通大学MBA经典案例集》内案例的摘要。本书相关简介及目录请参考 出版成果-案例系列） 1.1 AN公司如何才能成为中国装饰涂料的领头羊？ 摘要：本案例通过对装饰涂料市场竞争概况及AN公司营销策略的详细描述和分析，希望能使读者对AN公司的竞争现状有一个清晰的了解，并能从中认识到AN公司竞争战略中存在的不足，并为AN设计一个好的营销策略帮助其在国内市场获得突破，达到既定的市场投资目标。 Abstract: The case describes and analyzes the competitive status of decorative coatings markets and AN group’s marketing strategy in detail, hoping that it would help readers have a clear understanding of AN group’s competition status, and realizes the shortcomings, based on which they can design an efficient marketing strategy to help AN group achieve the established investment goals in China market. 1.2 A公司PC业务该走向何方？ 摘要：本案例描述并分析了我国PC行业和OEM&ODM行业的现状，及一家领先的OEM&ODM厂商A公司的业务发展情况，从而揭示出了新行业环境下A公司发展所面临的瓶颈和困境。以期引导读者对其战略方向做出思考。 关键词：PC行业；OEM&ODM行业；困境；竞争战略 Abstract：This case depicts and analyzes the situation of PC and OEM&ODM industry in China, and the business facts of A company, a leading player of OEM&ODM provider in PC industry, thereby opens out the bottleneck and plight that the company confronting with, expecting that it will direct the reader to think ab0ut the company’s future strategy. Keywords: PC industry; OEM&ODM Industry; Plight; Competition Strategy 1.3 A公司的洁净室业务该走向何方？ 摘要：本案例描述并分析了世界及东南亚电子半导体行业概况及发展趋势，以及对电子半导体行业高度依赖的以洁净室产品设计、制造和销售为主体业务的新加坡A公司业务发展情况，从而揭示出了新行业环境下A公司发展所面临的困境及瓶颈，以期引导读者对其战略方向做出思考。 关键词：电子半导体行业；洁净室设计业务；困境； Abstract: This case depicts and analyzes the business situation and development trends of the electronic semiconductor industry in the world and especially in South East Asia. It also depicts the business situation of Singapore A company, whose businesses range from clean room designing, manufacturing to selling. These businesses are highly dependent on the electronic semiconductor industry. The predicament and bottleneck in the new business situation whichA company is confronting with are thereby shown in order to guide the reader to consider how to adjust the company’s strategic direction. 1.4 A公司的竞争战略 摘要：在战略环境分析的基础上，本案例给出了A公司可行的战略选择和实施方法。 关键词：医疗影像设备；医院；战略 Abstract: Basing on the strategic environment analysis,this case puts forwards the feasible competitive strategies and corresponding implementation approaches for Company A. Keywords: Medical Imaging Equipment; Hospital; Strategy 1.5 A公司的企业文化与组织变革 1.6 A公司的战略调整何去何从？ 摘要：A公司是一家成立5年的中国本土的电子元件分销商，在业内享有一定的声誉，是中国电子元件分销商的典型代表。在一次国际会议上，其总经理王刚敏锐的发现了业内的一个变化，他认为这个变化会对自己的公司产生潜在的影响。于是召开了一个小的会议，来讨论未来的战略方向要不要调整的问题。 Abstract: Company A is a local Chinese distributor of electronic components which established 5years ago. It is the typical of Chinese electronic component distributors and enjoys good reputation in the industry. Gang Wang,the general manager, perceivea change in the industry on an international conference, and he considered that the change may be a potential impact to company A. Then he held a meeting to discuss whether to adjustthe future strategic direction or not. 1.7 A公司的战略环境分析 摘要：本案例就A公司所需要的战略选择做出了从宏观到微观的具体内外环境分析，针对A公司的现状，分析了它所处的内外部竞争环境，并剖析了它的优势、弱点、机会和威胁。 关键词：医疗影像设备；医院；战略 Abstract: This case analyzes the external and internal environment in which Company A competes, lists its strengths, weaknesses, opportunities and threats. Keywords: Medical Imaging Equipment; Hospital; Strategy 1.8 A公司该如何进军IT服务行业？ 摘要：本案例在对我国IT服务行业内外部环境和市场现状进行分析的背景下，对2009年中国IT服务行业市场规模和发展趋势做出了预测，并据此构建了A公司进军IT服务行业的战略规划和实施计划，包括阶段目标、组织结构、产品方案、销售计划、人事计划、成本分析、利润预测等，从而引发对厂商战略管理的思考，使学生在所提供的背景下，对有关问题提出自己的见解。 关键词：IT服务业；内外部环境；市场现状；趋势预测；战略方案； Abstract: Based on analyzing the internal and external situation of IT service industry and the industry status in China, the case forecasts the market size and the developing trends of IT service industry in 2009, and thereby establishes the strategy and implementation plan for A company entering into the IT service industry, including the objectives, the organizational structure, the products plan, the marketing plan, the personnel plan,the cost analysis and the profit forecast, in order to think ab0ut the development strategy, and make students put forward their own opinion on related questions based on the information offered. Keywords: IT service Industry; Internal and External Situation; Industry Status; Trends Forecast; Strategy 1.9 A公司该如何选择其战略投资的方向？ 摘要：本案例描述了A公司洁净室业务目前面临的困难与威胁以及优势与机遇，分析了其两大产业投资地东南亚与中国的各种利与弊，以期引导读者对A公司如何选择其战略投资的方向做出思考。 Abstract: The case depicts the difficulties and threats that A company’s clean room industry is facing. It also points out the advantages and opportunities in this business.The potential advantages and disadvantages of the two investment destinations, South Asia and China, were also analyzed,expecting that it will direct the reader to think ab0ut the company’s future strategic investment 1.10 A公司重组的动因和方案研究 摘要：本案例基于对A公司所面临的内外部环境中的机遇和挑战、优势与劣势的分析，制定出了紧缩目前业务，同时寻求新的增长点的发展战略，并以此战略为指导提出了一个包括产权、组织结构、管理结构在内的全方位的重组方案，以求能够实现企业的战略。 关键词：企业重组；战略；业务重组；法人结构重组 Abstract: Basing on the SWOT analysis of company A, this case proposes a strategy of downsizing and seeking new growth opportunity , and also proposes a multi-direction corporate restructuring program to achieve the strategy. Keywords:Corporate Restructuring; Strategy; Business Restructuring; Corporate Structure Reorganization 1.11 A公司重组方案研究案例 摘要：在内外部环境分析的基础上，在发展战略的指导下，本案例给出了A公司的组织重组和管理重组方案，并提出了实施四种重组方案的具体措施。 关键词：企业重组；战略；业务重组；法人结构重组 Abstract: Basing on the SWOT analysis and under the guidance of the strategy of company A, this case introduces its organization and management restructuring schemes, and also proposes the idiographic measures of the multi-direction corporate restructuring program. Keywords:Corporate Restructuring; Strategy; Business Restructuring; Corporate Structure Reorganization 1.12 A公司自主研发和技术选择体系的变革之道 摘要：本案例以A公司的自主研发为基础，结合A公司的战略、营销和运营等实际情况，尝试建立了一套技术发展方向和产品技术的选择体系，以解决我国合资企业在运营中遇到的“丢了市场却换不来技术”的普遍问题。 关键词：合资企业；自主研发；技术选择 Abstract: Basing on the self-conducted R&D, marketing strategy and business operation of company A, this case tries to set up a module on R&D strategy decision and specific technology selection to solve the problem of “Losing the market and at the same time, failing to absorb new technology”in joint ventures in our country. Keywords:Joint Venture; Self-Conducted R&D; Technology Selection 1.13 A公司自主研发和技术选择体系所面临的问题 摘要：本案例研究了电梯行业中A公司的技术引进和发展的历史以及所面临的机遇与挑战，结合我国合资企业在运营中遇到的“丢了市场但换不来技术”的普遍问题，提出电梯行业中的合资企业必须坚持自主研发，并构建一套自主研发和技术选择体系，才能有更好的发展前景。 关键词：合资企业；自主研发；技术选择 Abstract: This case takes company A in elevator industry as example, studies its history of R&D and technology introduction, the opportunities and challenges it faces as well as the common operation problem of “Losing the market and at the same time, failing to absorb new technology”in joint ventures in our country. Finally, it puts forwards the view point that joint venture in elevator industry can win sustaining success only by self-conducted R&D, setting up a module in R&D strategy decision and specific technology selection. Keywords:Joint Venture; Self-Conducted R&D; Technology Selection 1.14 A品牌高级成衣的战略环境分析 摘要：本案例描述并探讨高级成衣行业的竞争环境，并对A品牌的市场需求和竞争状况进行了探讨，以期引导读者对A品牌的市场战略做出思考。 关键词：高级成衣；竞争环境；市场战略 Abstract: This case depicts and investigates the internal strengths and weaknesses of ready-wear industry, and external opportunities and threats of Brand A, and discussestheimplementation of company competition strategy deeply. Keyword:Ready-wear; Market Situation; Marketing Strategy 1.15 B人寿保险公司的银行保险业务 摘要：本案例是作者从事银行保险工作数年来对于这一新兴金融业务观察分析、督导调研、会议交流的一个心得体会。案例首先对银行保险作概述，较全面地介绍了国内外银行保险历史发展概况以及相关成功经验，然后深入分析银行保险产生的背景和动因以及银行保险具体的合作模式与风险。在这些的基础上，作者进一步讨论了B人寿保险公司银行保险业务发展的前景和下一步的发展。 作为改革开放的先驱，B人寿保险公司的发展和所遇问题是非常典型的一个案例，代表着我国第一代金融企业的发展，其遇到的问题也是很有代表性的。对这些案例的思考，更能带给我们触类旁通、举一反三的启发。 关键字：银行保险；销售渠道；合作创新 Abstract: In this case the author devoted his efforts and several years’ working experiences in observation, analysis, supervisory, research, exchange and various meeting concerning the new financial business“Bancassurance” to a whole-scale summarized report. The thesis firstly gives a general introduction regarding the development history and relevant successful experience of the bancassurance business within and out of China. It further analyzes the background and reason for the production of this business and the specific cooperation model and corresponding risks. The based on the research, the author further discuss the B LifeInsurance Company of the prospects for the development of the banking business and the development of the next step. As a pioneer in reform and opening-up, B LifeInsurance Company, and the development of life insurance companies is a very typical problem encountered in a case on behalf of the first generation of China's development of financial enterprises.The problem is also representative of the thinking of these cases which can lead us to judge the problem with whole source of inspiration. Keywords: Bancassurance; Distribution Network; Cooperation and Innovation 1.16 ESPEC公司的差异化发展战略 摘要：本文从ESPEC公司的经营状况和行业竞争地位方面分析了企业目前所面对的严峻问题，结合企业的愿景和使命，明确了企业未来的发展方向，提出了差异化战略的思路。然而差异化的战略该如何实施，仍然是个值得思考的问题。 关键词：ESPEC；发展战略；竞争力；差异化战略 Abstract: This case analyzes the problems that ESPEC faced from the company operation and industrial competitive statue. Then, combining the visionand mission of ESPEC, makes a clear future developing direction, and puts forward the variation strategy. Whereas, how to implement the new strategy is still a question that needs pondering, Keywords: ESPEC;Developing Strategy; Competitive Power; Variation Strategy 1.17 ESPEC公司的战略环境分析 摘要：爱斯佩克环境仪器（上海）有限公司是日本爱斯佩克株式会社在中国的总部，成立于 1997年11月。经过8年的发展，成为该行业内的龙头企业。然而近几年的增长速度出现了明显的放慢，陷入了困境。本文深入剖析了公司目前所处的宏观环境、行业环境和内部运作环境，试图探讨公司陷入困境的根源。 关键词：ESPEC；宏观环境；行业环境；内部环境 Abstract: ESPEC (Shanghai)Co., Ltd, founded in November 1997, was the headquarter of Japan ESPEC Co., Ltd. After 8 years of high speed growth, it has become the top brand in this industry. However, in recent years, the development speed of ESPEC has slowed down, and been mired in difficulties.This case makes a deep analysis of the company’s macro-environment, industrial situation and internal operation environment, and tries to explore the root of the difficulties. Keywords: ESPEC; Macro-environment; Industrial Situation ; Internal Environment 1.18 E跨国公司的外包管理策略 摘要：随着全球一体化经济的发展，外包管理模式的发展越来越成熟，越来越多的企业在耐克、戴尔等成功实施外包的企业的影响下开始探索和尝试外包之路。对于外包，有的企业运用之后成功做大做强了，可是有的企业外包之后却彻底失败给了竞争对手。E集团公司是一家在计量仪表行业中领先的欧洲公司，在收购了各知名品牌后重组并于2005正式成立。本案例围绕E跨国公司的外包管理实践，分析了E公司应该如何正确地选择外包业务以及外包管理，旨在帮助学生加强对外包策略选择的分析能力。 关键词：外包；外包管理；供应商选择；供应商管理 适用课程：生产运营管理；战略管理 Abstract: With the development of economic globalization,out-sourcing is becoming more and more mature.There’re more and more enterprises tryingto implement out-sourcing in their own companies with the impact of out-sourcing successful model,such as Nike and Dell.As to out-sourcing,somecompanies are becoming larger and stronger,but some companies are failedin the competition with their competitors.E transnational corporation is a European company leading in the measurement instrument's industry. After the acquisition of some well-known brands, it was reorganizedand established in 2005. In this case, we analyze the out-sourcing basing on the E Internationalcompany out-sourcing management strategy, aiming at help students improve the analysis capacity on out-sourcing. Keywords: Out-sourcing;Out-sourcingManagement;VendorSelection;SupplierManagement Applicable courses: Production Operations Management; Strategic Management 1.19 GG公司的竞争战略选择 摘要:战略是组织长期的发展方向和范围，它通过在不断变化的环境中调整资源配置来取得持续的竞争优势，而持续竞争优势是企业发展的根本基础，因此如何贯彻一整套系统战略，对企业具有特别重要的意义。本案例介绍了GG公司所处的生命科学行业背景，公司的背景，描述了环境变化和内部资源及能力的变化，并给出了GG公司的发展战略和竞争战略，展示了GG公司的战略制定的全过程。通过对GG公司的分析，掌握战略环境和公司战略选择之间的关系是本案例的重点和难点。 Abstract:Strategy is the long turn development direction and scope for a company,which acquires continuous competitive advantage by adjusting resourceallocation in changing environment,so it is especially imp0rtant for acompany to formulate and implement systematic strategy.In this case,we introduces the background introduction of life science industry whichGG company lies in, describesenvironmental change andinternal resource and capability shift, and presentes the course of strategy making of GG company which led to GG's development strategy and competitive strategy. The focus and difficulty in this case is the relationship between strategic environments and strategic choice. 1.20 GS公司进口牛羊油产业环境分析 摘要：本案例介绍了GS集团公司主要经营产品进口牛羊油的产品背景，重点描述了世界及中国油脂产业的概况与牛羊油市场所处的战略环境，使学生在所提供的背景下，对有关问题提出自己的见解。 Abstract: The case introduces the background of GS Group Company’s main product - Tallow Oil and the general situation of grease industry in China and abroad. It especially depicts the strategic environment of tallow oil industry in the world, expecting that it will direct the reader to think ab0ut the company’s future strategy. 1.21 GS公司如何继续进军中国牛羊油市场？ 摘要：本文介绍了中国进口牛羊油市场以及进口牛羊油市场的竞争者概况，重点分析了GS公司的价值链以及所处的内外部环境，以期读者对GS公司未来战略规划作出思考。 Abstract: The case introduces the general situations of tallow oil imp0rting market and the interrelatedcompetitors, especially analyzes the value chain of GS Group Company and its internal & external environments, expecting that it will direct the reader to think ab0ut the future strategical plan of GS company. 1.22 JDF实业发展有限公司发展战略案例 摘要：随着我国改革开放的深入和国民经济的迅猛发展，家具零售产业得到了迅猛的发展，面对日益开放的国内市场，国内家具零售行业正经历一系列变革，并带给行业深刻的影响。案例从JDF公司的内外部环境分析入手，充分运用现代战略管理理论，对企业的发展战略进行了系统的研究。通过使用PEST模型以及波特的产业竞争结构模型对行业的外部环境、竞争现状、竞争结构进行了详细分析，就企业面临的机会、威胁、优势、劣势等各种内外部因素进行评价。最后，案例对中远期战略目标进行了具体的阐述。 关键词：战略，家具家居零售，SWOT分析 Abstract: As the rapid development of our national economy,thefurnitureindustry has been growing fast in the recent years.However,facingtheever-opening domestic market,Chinese furniture industry is experiencinga series of changes,which,inturn,have brought deep influence over thefurnitureindustry.Thiscase has conducted a systematic study on its development strategy by making a sufficient use of the modern strategy management theory. PEST model is employed for a detailed analysis over the external environment of the industry.Comments are delivered in themeantime over the opportunities,threat, its strengths and weaknesses thatthe company is facing with. SWOT analysis approach is usedto find out the alternative strategic scheme for the company.Finally, the case studied mid-term and long-term strategy of the company. Keywords: Strategy; Furniture Retails; SWOT Analysis |
