（下文为《上海交通大学MBA经典案例集》内案例的摘要，本书相关简介及目录请参考[出版物]）
3.1交通银行银行保险业务发展策略研究
摘要：本案例对交通银行银行保险业务的发展现状及存在的问题进行了分析，并针对这些问题提出了具体的发展对策，这也将对我国其他商业银行发展银行保险业务有所启示。
关键词：银行保险；业务发展；商业银行；保险公司
Abstract: This case analyzes the current condition and problems of the bancassurance business of Bank of Communications. Concentrating on these problems, it also presents the specific development strategy. All of these will give inspiration to other domestic commercial banks to develop the bancassurance business.
Keywords: Bancassurance; Business Development;Commercial Bank; Insurance Company
3.2金融危机下上海星巴克所面临的新挑战
摘要：本案例分析了上海咖啡连锁行业的行业现状，并着重介绍了上海星巴克公司的概况及其现行的营销策略，并揭示出了其在金融危机下面临的难题，以引发读者对新形势下咖啡店行业现状进行分析，并能集中思考上海星巴克公司的营销策略及其调整方案。
关键词：上海星巴克；咖啡行业；金融危机
Abstract：This case introduces the basic status of Shanghai coffee chain store market，especially the status of Starbucks Shanghai and its marketing strategy and tactics, then reveals the problems and plight that the company confronting with against the background of the financial crisis, expecting that it will lead the reader to analyze the new status of the industry and think ab0ut the applicability of its marketing strategy and the appropriate countermeasures.
Keywords: Starbucks Shanghai; Coffee Chain Store Industry; Financial Crisis
3.3金禧酒店市场所面临的新环境
摘要：在竞争日益激烈的现代社会里，酒店业作为第三产业中的支柱行业之一，面临着巨大的挑战。天津金禧酒店自1994年开业以来，业绩始终不佳，正在探求积极改革的重要时期。本案例分析了金禧酒店的经济地理环境、市场竞争环境和内外部环境，并有针对性的分析了酒店现存的主要问题。
关键词：金禧酒店；酒店业；环境分析
Abstract:In the highly competitive modern society, the hospitality sector, being one of the pillar industries of rapidly developing economy, has been increasingly difficult challenges. It was against such a backdro that Tianjin Cairnhill Hotel started operations in 1994, and the hotel was undergoing a critical period of rapid and sweeping changes. These organization-wide restructuring were the result of its poor financial performance since it opened for business. This case analyzes the economic geography environment, market competition environment, the external and internal operation environment, and also the main problems of the hotel in the present.
Keywords：Cairnhill Hotel;Hotel Industry;Environment Analysis
3.4金禧酒店如何重新定位？
摘要：金禧酒店目前的处境非常不乐观，从内部组织到外部环境，危机重重。本案例分析了酒店的重新市场定位，明确目标市场，从产品、价格、营销渠道及促销等方面拟定较为具体的营销组合策略，并探讨了金禧酒店内部组织结构的变更，以确保新战略定位的有效实施。
关键词：金禧酒店；定位战略；营销组合
Abstract: The hotel’s current situation, taking into consideration factors ranging from its internal organizational structure to the external business environment, is dire and laden with many obstacles. This case analyzes the new market position of the hotel, identifies its target customers, and proposes a marketing strategy that is consistent with its branding and target segments, and also discusses the necessary changes to the hotel’s internal organization, to ensure the effective implementation of the new positioning strategies.
Keywords：Cairnhill Hotel; Positioning Strategy; Marketing Mix
3.5经济危机下，TBS何去何从
摘要：上海TBS国际贸易公司是一家专业于出口的小型民营外贸公司。本文选取其为样本，分析在新的经济形式下该外贸公司面临的问题，特别是作为主营业务的纺织品出口存在的问题，希冀通过对内外环境的分析，探求它的未来发展战略。
关键词：出口外贸；服装行业；战略
Abstract: TBS international Trade Co,.LTD, as one of the samle sized exporter garment among millions, is facing the reality of the current problems. s. How to adapt to the new environment and promoting competition advantages are the urgent problems need to be settled.This article analyzed both the external and internal environments so as to give some insights on its future development strategy.
Keywords: Exports;Apparel Industry; Strategy
3.6昆明积大制药有限公司发展环境分析
摘要：昆明积大制药有限公司是云南省制药行业第二家成立的合资企业，营销渠道一直沿用我国传统的区域经销模式。随着国家宏观政策的不断调整，企业规模的不断壮大，新药上市速度不断加快，传统的营销渠道已经严重制约企业的发展，本文分析了积大制药面临的宏观环境和行业竞争环境，介绍了我国药品营销的主要模式，以及国内外先进营销渠道模式所带来的启示。
关键词：营销渠道；药品；模式
Abstract:Kunming JidaPharmaceutical Company is the second joint venture pharmaceuticalenterprise in Yunnan province,the Marketing channel is the same as Chinesetraditional district agency mode.Along with the national macroscopic policyreadjustment and the enterprise development,the march that the newmedicine goes on the market speed up unceasingly,the traditional marketingchannel have seriously restricted the enterprise. This case analyzes the macro environment and the industrial competing environment, and then introduces the main patterns of drugs marketing in JidaPharmaceutical Company, also the indication of the advanced marketing channel pattern at home and abroad
Keywords: Marketing Channel; Drug; Pattern
3.7立志公司的家族管理模式
摘要：本案例先介绍了立志公司的家族管理情况，具体包括立志公司十多年的发展历史和公司目前的产权结构、组织结构、员工结构、市场环境等情况。后面部分介绍了公司的快速发展时期和停滞时期，分析了家族管理在其中的影响。
关键词：家族企业；企业管理；家族管理
Abstract：The case firstly provides a profile of LIPCHEE Company, including LIPCHEE’s history,organization, capital structure and market environment, etc. Secondly, it gives summaries of successful experience of LIPCHEE Company during its start-up period and the current difficult situation,analyzing the effect of family oriented corporate governance.
Keyword: Family Businesses;Corporate Governance; Family Oriented Corporate Governance
3.8迈瑞医疗战略分析
摘要：中国是世界上人口最多的国家，随着国民对医疗保健水平的要求越来越高，各个医疗保健机构对医疗器械的需求也在不断的增加，导致医疗器械市场得到空前的发展。在角逐中国医疗器械市场竞争的众多参与者中，中国的民族医疗器械企业由于受到蜂拥而来的进口医疗器械产品的冲击而节节败退。本文选择了我国最大的一家民族医疗器械企业----深圳迈瑞生物医疗电子股份有限公司的成功经历，系统分析了其在竞争越来越激烈的中国医疗器械市场环境下，是如何通过分析市场、寻找机会、制定有效的企业战略。
关键词：迈瑞；企业战略；SWOT分析；中国医疗器械市场；
Abstract: Since China is the largest population country in the world and the public requirement tohealthcare is becoming higher and higher, the increasing demand of the healthcare providers tomedical devices results in unprecedented development. In the domestic market,as the imp0rt medical device floods intothe domestic market,the market share of the national industry shrinks dramatically. This case mainly discusses how the biggest local medical devicemanufacturer in our country—Shenzhen Mindray Bio-Medical Electronics Co.,Ltd develops itsmarket strategy in this condition by analyzing the market,finds the opportunities,achieves success insuch a more and more fiercely competition market and offers the suggestions to local medical devicecompanies for references.
Keywords:Mindray; Enterprise’s Development Strategy; SWOT Analysis; Chinese Medical DeviceMarket
3.9媒体品牌发展战略研究—以《新闻晨报》为例
摘要：媒体品牌是代表意识形态的信息商品，在党和人民喉舌定位下具有有限市场属性。《新闻晨报》是一家传统的纸质媒体，其品牌建设目标是从一个实用的信息提供商到实用的信息服务商，品牌战略的目标和企业方向是上海地区的日报第一品牌，品牌定位是“上海人的新闻早餐”，品牌核心价值是“早报、权威、鲜活、实用、贴心为你选择你需要的信息，上海人清晨的第一资讯选择”。
关键词：品牌；新闻晨报；战略设计
Abstract: On behalf of the tongue of CCP and Chinese people，the media has two kinds of characters meeting the needs of subsistence，competition and development. This article is ab0ut the design of corporatebrandstrategyonShanghaiMorning Post.TheorientationofShanghaiMorning Post is theno.1brandin circulationinalldailiesin Shanghai，which called “the news breakfast of Shanghaiese”.
Keywords: Brand;Shanghai Morning Post;Corporate Brand Strategy
3.10明基并购西门子手机部门的文化整合问题
摘要：本案例介绍了明基并购西门子手机业务中所面对的跨文化整合问题.通过分析市场和双方企业的独特文化，明基选择“全面融合”的策略，用“创业心”替代“职业化”，用“多面手”替代“专业度”来进行文化整合。
关键词：并购；企业文化；文化冲突；文化整合
Abstract:This case analyzes the cross-cultural integration issues during the BenQ’s merger and acquisition of Siemens mobile phone business. After analyses of the markets and the unique culture of both sides, BenQ selec “full integration”strategy , using "Pioneering spirit " instead of "professionalism" and "generalist" instead of "professional degree" to carry out cultural integration.
Keywords:Merger and Integration; Corporate Culture; Culture Conflict; Culture Integration
3.11摩托罗拉手机何去何从
摘要：随着中国通讯产业，尤其是手机业的蓬勃发展，吸引了大量资本的涌入。短短几年时间，摩托罗拉和诺基亚双雄并立的局面被打破，TCL、波导等国产品牌迅速崛起，形成了群雄割据的局面。手机行业竞争格局发生了根本性的改变。本文将围绕摩托罗拉手机产业的发展，从政治环境、经济环境、社会文化环境及技术环境等方面进行外部分析，对摩托罗拉所面临的机遇和挑战进行全面的评估，对摩托罗拉手机业务在中国市场的营销策略调整提出建议。
关键词：摩托罗拉；手机；营销策略
Abstract: More and more capital has been poured into China telecom industry because of its flourishing development, especially in mobile phone business. In a few short years, the dominant position of Motorola and Nokia was broken by the rapid growth of local brands such as TCL and Bird. Radical changes of competition situation happened. The thesis analyzes main aspects of the external circumstances, such as politics, economy, society and culture, as well as technology, followed by descr-ption of key characters ab0ut China mobile phone industry, consumer behaviors and competitors’ strategies. Then, after eva1uates the strengths, weakness, opportunities and threats of Motorola. Suggestions are given in the last chapter regarding Motorola to adjust marketing strategy for its mobile phone business in China.
Keywords: Motorola; Mobile Phone; Marketing Strategy
3.12拿什么来拯救DH公司缺失的企业文化
摘要：在这二十一世纪的今天，企业文化是一个知识经济时代的标志性特点，企业文化也必须要不断更新、与时俱进。在进行企业文化的建设时，每个企业都会不可避免的面临着各种问题。通过调查发现，DH公司的企业价值观、企业行为规范、企业文化网络、对企业环境的适应性、企业形象，都存在诸多问题，这一系列内部矛盾都将成为它日后的发展软肋。而在即将扑面而来的强大竞争对手面前，DH企业文化的缺失都令它的发展势头显示出后天不足。如何建立独具特色的企业文化使企业能永葆活力呢？……这是一个在当前环境下各个公司都必须正视的问题。本案例用于管理学课堂讨论。
Abstract: In the 21st century, the corporation culture is a symbol of the time. The corporation culture needs to change with the time. When companies begin to develop their culture, they always face many problems. According to the survey, there are many problems in the value, the rules, the net of the culture, the adaptability to the outside environment and the image of DH Corporation. These problems will limit the pace of its development. When DH Corporationhas to face the competition from its powerful competitors, it has so many disadvantages. How to improve it culture to keep DH Corporation developing steadily?……This is the question that every company must pay attention to. This case can be used in the course of Management.
3.13逆境重生——迅达（中国）的路在何方？
摘要：市场上的竞争已经从最简单的产品竞争转变为全面的服务竞争。越来越多的市场供给，使产品的同质化的程度也越来越高，在这种情况下，企业期望通过对市场的细分，并有针对性地提供全面的服务来提高客户的满意度，从而吸引客户并且长期留住客户，最大限度的在激烈的竞争中获得最大的利润。
整个电梯市场已经由原来的寡头垄断转变为相对完全的竞争市场，随着市场的变化，一方面中国电梯市场随着国民经济的高速发展迅速扩大，另一方面大量的竞争对手纷纷进入，市场竞争空前激烈，迅达（中国）作为最早进入中国的电梯生产企业对市场的影响力迅速下降，原有的产品价格体系迅速崩溃。本文主要是通过对这样一个正在从一个平衡走向另一个平衡的市场进行分析，提出迅达（中国）面临的问题以及应该采取的市场战略。
关键词：迅达（中国）；多品牌战略；市场细分；维保业务
Abstract: The competition in the market has changed from simple product competition to overall service competition. Since more and more supply in the market leads to the high homogeneous products, companies have to retain the customers in long run by providing overall services to meet customers’ satisfaction in categorized market segments. In this way, the companies are able to gain highest profits in highly competitive market.
In the elevator industry, the market has transferred from monopoly to relatively competitive market. On one hand, with the development of economy, the market is expanding very fast. On the other hand, more and more competitors have joined this market. In this EXPAMDING market, Schindler, as the first supplier, has lost its first mover advantage. Its pricing system is outdated. In this thesis, the author analyzed the market state and raised some problems existing in the company and some market strategies for Schindler under this growth market.
Keywords: Schindler (China) lifts Co., Ltd; Multi-banding; Marketing Segmentation; Maintenance and repair business
3.14宁波江东救生设备厂的国际化战略
摘要：本案例对江东厂的竞争态势用微观外部环境分析和SWOT分析的方法进行解析；对救生筏的国际市场进行了市场细分并就江东厂目前现有的国际市场进行了分析。在这些分析的基础上，提出了江东厂未来几年内可能实施的国际化经营的战略选择方案。
关键词：中小企业；国际化；战略；SWOT分析
Abstract: This case made a micro environment analysis and a SWOT analysis for Ningbo Jiangdong Lifesaving Equipment Plant; made a market subdivision for the life raft product and analyzed the submarket which Jiangdong Plant has got in. Based on these analyses, it made two globalization strategies arrangements for the company.
Keywords: Medium Small Company; Globalization; Strategy; SWOT Analysis
3.15诺发公司二手半导体设备业务的战略环境分析
摘要：本案例从诺发公司在中国设立的二手半导体设备事业部出发，对诺发公司的内部自身条件、外部竞争环境加以分析，目的是识别和研究诺发公司二手半导体设备事业部的核心竞争力，引导读者对它的发展战略进行思考。
关键词：半导体设备；二手事业部；SWOT分析；发展战略
Abstract:This case focuses on Novellus’ setup of second-hand semiconductor equipment business unit in China, analyzes Novellus’ internal and external competitive environment, aims to recognizeit’score competence. And also direct readers to think ab0ut the developing strategy of Novellus’ second-hand semiconductor equipment business unit.
Keywords: Semiconductor Equipment; Second-hand Business Unit; SWOT Analysis; Development Strategies
3.16诺发公司二手事业部在中国的发展战略
摘要：在战略环境分析的基础上，本案例为诺发二手事业部制定了企业竞争战略，并从技术管理、人员管理、市场营销以及企业联合等各方面对公司应该采用的战略的实施进行了详细的分析和建议。
关键词：半导体设备；二手事业部；发展战略；战略联盟
Abstract: Based on the strategic environment analysis, this case exploresthe competitive strategy for Novellus. And it also analyzes in great details of the strategic implementation from technical management, staff management, marketing and alliance.
Keywords: Semiconductor Equipment; Second-hand Business Unit; Development Strategies; Strategic Alliance
3.17浦东发展银行公司银行业务发展战略
摘要：公司银行业务是商业银行的生存之本，向来是商业银行的必争之地，中外资商业银行都投入重兵开展白刃争夺。上海浦东发展银行作为一家国内上市的股份制商业银行，如何在日趋激烈的公司银行业务竞争中立稳脚跟，如何在白热化的公司客户争夺中分得一杯羹……本案例重点对浦发银行的网点布局、人员设置、客户结构和产品结构进行深入调查和研究，以期读者能分析浦发银行公司银行业务的发展战略。
关键词：商业银行；公司银行业务；发展战略
适用课程：战略管理
Abstracts: Corporate bank is an imp0rtant part of Commercial bank’s income;ithas always been the vital imp0rtance of commercial banks.All the foreign and native commercial bank pays great effort to scramble for the corporate bank business. As a national joint-stock listed commercial banks, how can SPDB fight its way out in the increasingly fierce competition？How to get a share in the corporate bank market？This case laidemphasis on the research of the branches’layout,the personnel position,thecustomers’structure and the products’structure. Hope the readers can analyze and make out the SPDBcorporate banking strategy.
Keywords:Commercial Banks;Corporate Banking; DevelopmentStrategy
Applicable courses：Strategy management
3.18入世对我国航运业的影响及相关航运企业的新动向
摘要：本案例分析了我国入世给国内航运业带来的影响，还介绍国内外主要的航运企业为此而采取的一些举措，旨在引导读者对国内其他航运企业（如中波公司）研究并制定发展战略进行思考。
关键词：WTO；入世；航运业；海运；集装箱运输；物流业
Abstract: This case analyzes the opportunities and challenges of China joining WTO brings for the domestic shipping market, also introduces the measures the main shipping companies have taken. And it aims to direct the readers to think ab0ut it is necessary trend for the other domestic shipping companies (such as Chipolbrok) to study and work out their developing strategy.
Keywords: WTO; China Joining WTO; Shipping Market; Ocean Shipping; Container Transportation; Logistics Industry
3.19入世后中波公司发展战略研究案例
摘要：本案例对中波公司的内外部环境进行了SWOT分析，并在此基础为给出了中波公司的发展战略。
关键词：入世；航运业；战略环境分析；发展战略；业务流程再造
Abstract: This case makes the SWOT analysis of Chipolbrok and also proposes the developing strategy for Chipolbrok.
Keywords: China Joining WTO; Shipping Market; Strategic Environment Analysis; Developing Strategy BPR
3.20山特维克公司的战略环境分析
摘要：山特维克传动系统公司于1999年在上海设立山特维克传动系统（上海）有限公司并建立装配车间。在2002年随着瑞典总公司对欣德里希斯－奥弗曼公司兼并的完成及中国市场这几年的快速发展，总公司决定把上海车间扩展成新工厂并引进欣德里希斯－奥弗曼公司产品——技术性钢模板。为此，山特维克公司需要对中国技术性钢模板的市场做一个细致分析，以认识拓展该产品线是否是正确的行为。通过市场分析，山特维克公司最终决定在中国建厂生产并销售该产品。
关键字：技术性钢模板；战略；发展
ABSTRACT: Sandvik Process Systems Ltd. invested Sandvik Process Systems (Shanghai) Ltd. in 1999. In 2002, with the Chinese market soaring and Hindrichs-Auffermann (HA) GmbH merged by Sandvik, the head-office wanted to invest new plant and introduce the HA product——technical press plate.So,the company should make a analysis report to find weather it is a good choose. Through the marker analysis, Sandvik decided to invest new plant at last.
Keywords: Technical press plate; Strategy;Development
3.21上海百能公司的竞争环境分析
摘要：本案例对百能公司所处行业的现状、市场结构进行了分析，还对百能公司进行了SWOT分析，旨在引导读者对它的竞争战略进行思考。
关键词：液化石油气；天然气；竞争战略；竞争环境分析；SWOT分析
Abstract: This case analyzes the actuality, market configuration of Shanghai LPG (liquid petrol gas) and also makes a SWOT analysis of Baineng Company. And it aims to direct readers to think aoubt the competitive strategy of this company.
Keywords: Liquid Petrol Gas; Natural Gas; Competitive Strategy; Competitive Environment Analysis;SWOT Analysis
3.22上海百能公司竞争战略的制定与实施
摘要：在竞争环境分析的基础上，本案例给出了百能公司应该奉行的竞争战略，并提出了实现这些竞争战略的具体措施。
关键词：液化石油气；天然气；竞争战略；总成本领先；目标集聚
Abstract: Basing on the competitive environment analysis, this case introduces the competitive strategy of Baineng Company and also brings forward the idiographic measures of the competitive strategy.
Keywords: Liquid Petrol; Natural Gas; Competitive Strategy;Overall Cost Leadership; Focus
3.23上海电力市东电缆公司的管理变革之路
摘要：本案例分析了电力改革背景下，电力施工企业的管理变革问题，提出了不同情况下改革的方案和实施的步骤，对电缆行业的改革和发展具有重要的现实意义。
关键词：市东电缆公司；电力电缆；管理变革
Abstract: This case gives some proposals to the power cable company ab0ut how to reform under the background of state reform. The reform scheme is made due to different environments. It would be meaningful to promote the reform and development of the power cable companies.
Keywords：SHIDONG Power Cable Company;Power Cable; Management Reformation
3.24上海电力市东电缆公司的竞争环境分析
摘要：上海市东电缆公司在社会主义市场经济的进一步发展和完善、全国电力行业自然垄断性逐步被打破、电力市场化日趋明显的形势下，其内部的诸多问题如激励机制失效、竞争力下降等问题日渐显现。本案例分析了市东电缆公司的行业背景和竞争环境以及公司的管理现状。
关键词：市东电缆公司；电力电缆；环境分析
Abstract: China’s social market economy has been making steady progress and has been consummating itself day and day, the natural monopolization of domestic electric power industry has gradually been broken, electric power market booms, SHIDONG Power Cable company，has emerged many internal problems such as the invalid incentive system, the lack of competitive ability, and so on. This case analyzes the industrial background, the competition environment and the management situation of the company.
Keywords: SHIDONG Power Cable Company; Power Cable;Environment Analysis
3.25上海复星高科技（集团）发展战略选择
摘要：本案例从上海复星科技集团的内部自身条件和所处的外部环境出发，分析了在不同发展阶段复星集团进行战略选择的过程。
关键词：复星高科技；民营企业；竞争力；发展战略
Abstract: This case focuses on Shanghai Fosun Group of Enterprises’ internal and external environment, analyzesthe process ofFosun Group made its developing strategy at different stages.
Keywords: Fosun High-tech; Group of EnterprisesPrivate Enterprises; CompetitivenessDevelopment Strategies
3.26上海锅炉厂有限公司战略环境分析
摘要：本案例对上海锅炉厂有限公司的外部环境和内部竞争作了深入透彻的分析，指出上锅面临着诸多战略性危机，旨在引导读者找出使上锅面临严峻挑战的原因，并对它的发展战略进行思考。
关键词：电站锅炉；经营风险；发展战略
Abstract: This case analyzes Shanghai Boiler Works, Ltd. (SBWL)’s external environment and internal competency,points out some crisis in front of SBWL. And it aims to direct readers to find the reasons causing SBWL into the serious challenges and think ab0ut SBWL’s developing strategy.
Keywords: Power Plant Boiler;Business Venture; Development Strategy
3.27上海恒琪经营战略
摘要：公司经营战略是企业面对激烈的变化与严峻挑战的环境，为求得长期生存和不断发展而进行的总体性谋划。她是企业战略思想的集中体现，是企业经营范围的科学规定，同时又是制定规划的基础。
每个企业都应该有它自己的发展战略，但为何有时企业看起来没有战略，或是有所选择但最终还是模糊不清。很多企业，尤其是小企业，要么就是经营管理者，面对变化及多端的环境和突如其来的强烈竞争感到茫然而无可奈何，要么则是受短期和利润和增长所诱惑而忘记了战略。
本案例以上海恒琪公司为例，希望向读者展示一下战略对公司的重要性和必要性。战略不止是停留在意识形态上的产物，而是企业管理层和员工需要切切实实去实施的方针。
关键词：上海恒琪；战略；净化工程材料
Abstract: Business strategy of corporation is the enterprise faced with intense change and challenge of the environment， to seek long-term survival and continued development of the overall conduct of planning. She is a concentrated expressi0n of corporate strategic thinking is the business scope of the scientific requirements， is also the basis for development planning.
Every enterprise should have its own development strategy， but why companies sometimes seem no strategic， or have a choice， but ultimately ambiguous. Many businesses， especially small businesses， or is that managers， faced with change and fold the environment and the sudden intense competition felt at a loss and helplessness， or are affected by short-term and the lure of profit and growth strategies and forget.
This case in Shanghai Envatech,for example, hopes to show readers what the strategic imp0rtance and necessity of the company. Strategy not only remain at the ideological product,but an enterprise's management and staff are required to earnest to implement the policy.
Keywords:Shanghai Envatech; Strategy; Purification of Engineering Materials
3.28上海汇丽地板的发展战略
摘要：在了解强化木地板产业总体发展格局的基础上，本文通过对汇丽地板公司竞争现状的分析，指出其目前存在的几大问题，从产业链及产品种类、市场定位、销售渠道等方面做比较。期望能够从更多的环节对汇丽公司的发展提出切实有效的改革策略。
关键词：强化木地板；竞争战略；市场定位
Abstract:Based on the overall pattern of in understanding the laminated-flooring industry development, this paper,through analysis to Huili, pointing out that several of its existing big problems, from the industrial chain and product range, market positioning, sales channels, etc. Look forward to put forward practical and effective reform strategies from more parts ab0ut the company's development.
Keywords: Laminated-flooring; Competitive Strategies; Market Positioning
3.29海汇丽地板的战略环境分析
摘要：上海汇丽地板制品有限公司曾是中国强化木地板的创始者，在整个行业发展初期具有重要的地位。伴随着中国经济的快速发展，地板行业一直在高速增长。该案例主要介绍强化木地板产业的上下游发展情况，在中国该产业的发展格局，以及面临的一些竞争因素。进而可以对汇丽公司发展面临的外部环境做出分析，判断产业的发展前景，制定汇丽公司的发展方向。
关键词：上海汇丽；强化木地板；发展
Abstract: Shanghai Huili Flooring Products Co., Ltd. was the founder of laminated flooring and has an imp0rtant place in the entire laminated flooring industry. With China's rapid economic development, flooring industry has been encountered rapid growth, especially laminated flooring. This case will focus on the upstream and downstream industry chain，China's development pattern of the industry, as well as some of the competitive factors faced. So we can analysis the external environment Huili faced,the development of the industry.Then we can make a good choice for Huili.
Key words: Shanghai Huili Co., Ltd.,; Laminated Flooring;Development
3.30上海基带通讯公司的战略环境分析
摘要：本案例描述并分析了我国广电设备行业的政策法律情况、用户需求情况及市场状况，并详细分析了上海基带通讯公司目前的经营情况和自身资源能力，探讨上海基带通讯公司在中国市场环境下如何结合自身特点选择正确的营销策略，以期引导读者对其战略方向做出思考。
关键词：宏观情况；广电设备行业；用户需求
Abstract:This case introduced and analyzed themacro and micro environment of broadcasting and television equipment industry, and then studied the business situation of Shanghai BasebandCommunication Corporation. And discussed the marketing strategy, in order to adjust to the ever changing competition environment.
Keyword: Macro Environment;Broadcasting and Television EquipmentIndustry;Customers’Needs
3.31上海焦化该如何制定竞争战略？
摘要：本案例描述并探讨上海焦化面临外部环境的机遇和威胁，内部所具备的优势和劣势，并对上海焦化的竞争战略实施对策探讨。
关键词：上海焦化；SWO；竞争战略
Abstract: This case depicts and investigates the internal strengths and weaknesses, and external opportunities and threats, and studies deeply the implementation of company competition strategy.
Keyword:Shanghai Coking& Chemical Corporation; SWOT; Competition Strategy
3.32上海焦化有限公司的经营战略
摘要：随着市场竞争不断加剧，国内企业受到来自国内和国际市场的巨大。上海焦化有限公司（简称上海焦化或SCCC）目前正处在由调整中发展向发展中调整转变的非常时期,面临着环保、原材料紧缺以及主导产品竞争的压力。上海焦化面对现实经营环境、内部资源和竞争环境，希望能够找到一个适合公司的经营战略，从而使企业取得进一步的发展。
Abstract: Along with the accelerating of the intensifying of market competition,thedomestic enterprises have suffered great pressure from the markets at homeand abroad.Now the policy of the Shanghai Coking&Chemical Corporation(SCCC)are often develop and adjustable to face the pressure of the environment protection, pinch of the raw and processed materials and the competition of the main products.SCCC hopes to find a suitable for the company's business strategy for further development of enterprises under the conditions of the business environment, internal resources and competition.
3.33上海焦化有限公司战略环境分析
摘要：本案例描述并分析了煤化工行业的国内发展状况，并对上海焦化的宏观环境进行了分析，以期引导读者对上海焦化的市场战略做出思考。
关键词：煤化工行业；上海焦化；宏观环境
Abstract: This case depicts and analyzes analyze the coal chemical industry and macroscopic external environment ofShanghai Coking& Chemical Corporation, expecting that it will direct the reader to think ab0ut the marketing strategy to apply for the Shanghai Coking& Chemical Corporation.
Keyword:Coal Chemical Industry; Shanghai Coking& Chemical Corporation; Macroscopic External Environment
3.34上海柯马战略管理案例
CASE：Research of ShanghaiComau for Strategy Management
摘要：上海柯马汽车设备有限公司是意大利柯马集团在中国投资的独资公司，从在上海的一个办事处到成立公司，从辅助总公司分包一些基础性的“项目包”到能够独立承揽项目的总包商，共经历了四年的探索发展，已经初具规模和能力，同时也形成了自身固有的发展模式。但是，以往成功的发展模式往往是未来进一步发展的巨大障碍。中国汽车产业的持续快速增长给汽车设备制造行业带来了前所未有的机遇和挑战。
上海柯马面临的问题是，面对中国快速增长的汽车产业，怎样开拓发展自己的业务？面对激烈的市场竞争怎样制定自己的战略？在总部不再追加投资也不进行技术援助的情况下，怎样根据自身现有的资源，借助“COMAU”这个品牌，充分发挥自身的优势，提出切实可行的战略实施方案？
本案例分析了上海柯马所处的汽车设备行业的外部环境、产业竞争情况、企业自身的内部资源的状况。希望读者能为企业选出最适合上海柯马发展的战略，然后根据所确定的战略,从企业资源配置、组织结构设计和项目管理的角度尝试性地提出具体实施的方案。
关键字：汽车产业；战略；项目管理
Abstract: COMAU (Shanghai) Automotive Equipment Co., Ltd is a sole corporation of Italy Comau Group. She has developed from an office in Shanghai to a company as an independent contractor. Now, Comau (Shanghai) is a little more mature than four years ago and is running in the normal orbit. But the successful developing model cannot be fit for every situation and it always hinder the company to go forward.
The continuous rapid developing Automobile Industry of China gives Comau (Shanghai) unprecedented opportunities and challenges.Facing with the rapid automobile industry, the main problem is how Comau expand its business and how to make strategy to cope with the competition from the market? And, how to take good advantage of own limited resource and the famous brand “COMAU” to bring out a practical proposal?
The case study in Shanghai Comau automotive equipment industry in which the external environment, industry competition, the enterprise's own internal resources situation. Hope that readers will choose the most appropriate for the enterprise development strategies Shanghai Comau, and then identified strategies, from enterprise resource allocation, organizational structure design and project management point of trying to put forward specific manner of implementation.
Keywords: Automobile Industry;Strategy;Project Management
3.35上海科特战略分析案例
摘要：案例首先对上海科特作了大致介绍。然后对外部环境和内部环境进行了分析，外部环境分析首先对上海科特公司所处的宏观环境运用PEST法进行了分析；其次对上海科特公司所处的行业进行了趋势分析；然后分析了此行业的关键成功因素；最后用波特的五种竞争力模型对行业内竞争状况进行了分析，并据此分析了上海科特公司所面临的机遇和威胁。内部环境分析简要介绍了公司产品以及目前面临的优势和劣势。基于内外部环境分析，案例给出了上海科特的战略选择，并对战略选择从适用性、可行性和可接受性方面作了分析。最后，案例还对战略举措提出建议。
关键词：PTC热敏电阻；战略；关键成功因素；核心竞争力
Abstract: First of all, the case introduces Shanghai Kerer briefly. Then, we research both external and internal environment. For the external aspect, we use PEST model analyzing the macro environment and then analyze the future trend of the industry as well as the CSF (critical success factors) and five forces. For the internal aspect, after introduce the products, we analyze the strengths and weaknesses of Kerer. Based on the external and internal analysis, we give the optional strategies and discuss the strategies of applicability,feasibility and acceptability. Finally, the case suggests the specific planning of the strategy.
Keywords: PTC thermistor;Strategy;Critical Success Factors;CoreCompetence
3.36上海六百的竞争策略
摘要：本案例在战略环境分析的基础上，根据上海六百的实际情况，针对性地制定了差异化竞争战略、稳健型拓展战略和顾客差异化营销战略等三大竞争战略以及具体实施策略。
关键词：竞争战略
Abstract: Basing on the strategic environment analysis and according to the reality of the No.6th department store of Shanghai, this case makes three competitive strategies which are otherness-competitive strategy, steadily-expanding strategy and customer-differing marketing strategy, in addition, it also makes specific executive tactics for the three big strategies.
Keywords: Competitive Strategy
3.37上海六百的战略环境分析
摘要：本文首先分析了国内零售行业和百货行业的发展现状，然后阐述了上海六百目前的现状和面临的问题，较为全面地分析了其所处的外部环境和自身的优劣势。
关键词：零售；百货；上海六百
Abstract: This case analyzes the developing status quo of domestic retailing and general merchandise industry.Then, expounds the status of the No.6th department store of Shanghai and the problems which the No.6th department store of Shanghai is being confronted with, analyzing the outside surroundings and advantage &disadvantage of the No.6th department store of Shanghai.
Keywords: Retail; Department Store; the No.6th Department Store of Shanghai
3.38上海燃料浦东有限责任公司未来发展之路
摘要：上海燃料浦东有限责任公司（以下简称“上燃”）建立于50年代初期，目前以燃料油供应为主要业务。国内经济高速发展拉动下燃料油的需求增长迅猛，在给上燃发展带来了发展机遇的同时也让上燃面临新的挑战。上燃希望通过对自身发展战略的思考，抓住机遇调整战略趁势而上。本案例介绍了上海燃料浦东有限责任公司的发展历史和当前处境，在此基础上规划公司的发展战略，寻求未来发展之路是公司管理层面临的主要问题。
Abstract: Shanghai FuelCompanywere established in early 1950s whose main product is fuel oil now. However,despite the fast domestic economy growth brings Shanghai Fuel historicaldevelopment opportunity,Shanghai Fuel still meets new challenges.It would like to through deeply thinking ab0ut its development strategy to find the opportunity and have future development.This case introduce development and situation of Shanghai Fuel. The main problem of Shanghai Fuel is Strategic Planning.
3.39上海仁济医疗管理公司战略管理
摘要：本文对我国医疗行业的现状进行了介绍，进而分析了我国医疗管理行业的特征及发展趋势，行业内竞争情况以及上海仁济医疗管理公司的背景和现有的市场定位、产品组合等策略。
关键词：医院管理；竞争战略，
Abstract:This case introduces the current medical industry situations and analyzed the industrial characteristics,market factors and developmenttendency of medical management industry, as well as the competition situation. And it introduces the backgrounds, current market positioning and product mix of Shanghai Renji-med Co., Ltd.
Keywords: Hospital Management;CompetitiveStrategy
3.40上海锐澳酒业有限公司战略分析及设计
摘要：本案例通过分析上海锐澳酒业有限公司的外部机会及威胁，内部资源能力优势及劣势，通过定性和定量的分析，为锐澳公司设计合适的发展战略。
关键词：Alcopop；战略分析；战略设计
Abstract: This case analyzes the external and internal environment of Shanghai RIO Alcohol Co.，Ltd, and comes up with a strategy for its future development after detailed analysis.
Keywords: Alcopop; Strategy Analysis; Strategy Designing
3.41上海石化乙烯发展战略的制定与实施
摘要：在战略环境分析的基础上，本案例对上海石化的战略做了细致的分析，并提出了相应的改进和实施建议。
关键词：乙烯行业；石油化工；SWOT分析；战略定位；战略规划
Abstract: Basing on the strategic environment analysis， this case analyzes the strategy of Shanghai Petrochemical Co. Ltd and makes the corresponding recommendations to carry out this strategy.
Keywords: Ethylene Industry; Petrochemical Industry; SWOT Analysis; Strategy Positioning Strategy Planning
3.42上海石化乙烯发展战略环境分析
摘要：本案例对上海石化的外部环境、竞争环境和内部环境进行了分析，旨在引导读者对它的发展战略进行思考。
关键词：乙烯行业；石油化工；战略环境分析
Abstract: This case analyzes the external environment, competitive environment and internal environment of Shanghai Petrochemical Co. Ltd (SPC). And it aims to direct readers to think ab0ut the developing strategy of SPC.
Keywords: Ethylene Industry; Petrochemical Industry; Strategic Environment Analysis
