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上海交通大学MBA经典案例集3

发布者:站内编辑    发布时间:2015-07-03


3.24上海电力市东电缆公司的竞争环境分析
摘要:上海市东电缆公司在社会主义市场经济的进一步发展和完善、全国电力行业自然垄断性逐步被打破、电力市场化日趋明显的形势下,其内部的诸多问题如激励机制失效、竞争力下降等问题日渐显现。本案例分析了市东电缆公司的行业背景和竞争环境以及公司的管理现状。
关键词:市东电缆公司;电力电缆;环境分析
Abstract: China’s social market economy has been making steady progress and has been consummating itself day and day, the natural monopolization of domestic electric power industry has gradually been broken, electric power market booms, SHIDONG Power Cable company,has emerged many internal problems such as the invalid incentive system, the lack of competitive ability, and so on. This case analyzes the industrial background, the competition environment and the management situation of the company.
Keywords: SHIDONG Power Cable Company; Power Cable;Environment Analysis

3.25上海复星高科技(集团)发展战略选择
摘要:本案例从上海复星科技集团的内部自身条件和所处的外部环境出发,分析了在不同发展阶段复星集团进行战略选择的过程。
关键词:复星高科技;民营企业;竞争力;发展战略
Abstract: This case focuses on Shanghai Fosun Group of Enterprises’ internal and external environment, analyzesthe process ofFosun Group made its developing strategy at different stages.
Keywords: Fosun High-tech; Group of EnterprisesPrivate Enterprises; CompetitivenessDevelopment Strategies

3.26上海锅炉厂有限公司战略环境分析
摘要:本案例对上海锅炉厂有限公司的外部环境和内部竞争作了深入透彻的分析,指出上锅面临着诸多战略性危机,旨在引导读者找出使上锅面临严峻挑战的原因,并对它的发展战略进行思考。
关键词:电站锅炉;经营风险;发展战略
Abstract: This case analyzes Shanghai Boiler Works, Ltd. (SBWL)’s external environment and internal competency,points out some crisis in front of SBWL. And it aims to direct readers to find the reasons causing SBWL into the serious challenges and think ab0ut SBWL’s developing strategy.
Keywords: Power Plant Boiler;Business Venture; Development Strategy

3.27上海恒琪经营战略
摘要:公司经营战略是企业面对激烈的变化与严峻挑战的环境,为求得长期生存和不断发展而进行的总体性谋划。她是企业战略思想的集中体现,是企业经营范围的科学规定,同时又是制定规划的基础。
每个企业都应该有它自己的发展战略,但为何有时企业看起来没有战略,或是有所选择但最终还是模糊不清。很多企业,尤其是小企业,要么就是经营管理者,面对变化及多端的环境和突如其来的强烈竞争感到茫然而无可奈何,要么则是受短期和利润和增长所诱惑而忘记了战略。
本案例以上海恒琪公司为例,希望向读者展示一下战略对公司的重要性和必要性。战略不止是停留在意识形态上的产物,而是企业管理层和员工需要切切实实去实施的方针。
关键词:上海恒琪;战略;净化工程材料
Abstract: Business strategy of corporation is the enterprise faced with intense change and challenge of the environment, to seek long-term survival and continued development of the overall conduct of planning. She is a concentrated expressi0n of corporate strategic thinking is the business scope of the scientific requirements, is also the basis for development planning.
Every enterprise should have its own development strategy, but why companies sometimes seem no strategic, or have a choice, but ultimately ambiguous. Many businesses, especially small businesses, or is that managers, faced with change and fold the environment and the sudden intense competition felt at a loss and helplessness, or are affected by short-term and the lure of profit and growth strategies and forget.
This case in Shanghai Envatech,for example, hopes to show readers what the strategic imp0rtance and necessity of the company. Strategy not only remain at the ideological product,but an enterprise's management and staff are required to earnest to implement the policy.
Keywords:Shanghai Envatech; Strategy; Purification of Engineering Materials

3.28上海汇丽地板的发展战略
摘要:在了解强化木地板产业总体发展格局的基础上,本文通过对汇丽地板公司竞争现状的分析,指出其目前存在的几大问题,从产业链及产品种类、市场定位、销售渠道等方面做比较。期望能够从更多的环节对汇丽公司的发展提出切实有效的改革策略。
关键词:强化木地板;竞争战略;市场定位
Abstract:Based on the overall pattern of in understanding the laminated-flooring industry development, this paper,through analysis to Huili, pointing out that several of its existing big problems, from the industrial chain and product range, market positioning, sales channels, etc. Look forward to put forward practical and effective reform strategies from more parts ab0ut the company's development.
Keywords: Laminated-flooring; Competitive Strategies; Market Positioning

3.29海汇丽地板的战略环境分析
摘要:上海汇丽地板制品有限公司曾是中国强化木地板的创始者,在整个行业发展初期具有重要的地位。伴随着中国经济的快速发展,地板行业一直在高速增长。该案例主要介绍强化木地板产业的上下游发展情况,在中国该产业的发展格局,以及面临的一些竞争因素。进而可以对汇丽公司发展面临的外部环境做出分析,判断产业的发展前景,制定汇丽公司的发展方向。
关键词:上海汇丽;强化木地板;发展
Abstract: Shanghai Huili Flooring Products Co., Ltd. was the founder of laminated flooring and has an imp0rtant place in the entire laminated flooring industry. With China's rapid economic development, flooring industry has been encountered rapid growth, especially laminated flooring. This case will focus on the upstream and downstream industry chain,China's development pattern of the industry, as well as some of the competitive factors faced. So we can analysis the external environment Huili faced,the development of the industry.Then we can make a good choice for Huili.
Key words: Shanghai Huili Co., Ltd.,; Laminated Flooring;Development

3.30上海基带通讯公司的战略环境分析
摘要:本案例描述并分析了我国广电设备行业的政策法律情况、用户需求情况及市场状况,并详细分析了上海基带通讯公司目前的经营情况和自身资源能力,探讨上海基带通讯公司在中国市场环境下如何结合自身特点选择正确的营销策略,以期引导读者对其战略方向做出思考。
关键词:宏观情况;广电设备行业;用户需求
Abstract:This case introduced and analyzed themacro and micro environment of broadcasting and television equipment industry, and then studied the business situation of Shanghai BasebandCommunication Corporation. And discussed the marketing strategy, in order to adjust to the ever changing competition environment.
Keyword: Macro Environment;Broadcasting and Television EquipmentIndustry;Customers’Needs

3.31上海焦化该如何制定竞争战略?
摘要:本案例描述并探讨上海焦化面临外部环境的机遇和威胁,内部所具备的优势和劣势,并对上海焦化的竞争战略实施对策探讨。
关键词:上海焦化;SWO;竞争战略
Abstract: This case depicts and investigates the internal strengths and weaknesses, and external opportunities and threats, and studies deeply the implementation of company competition strategy.
Keyword:Shanghai Coking& Chemical Corporation; SWOT; Competition Strategy

3.32上海焦化有限公司的经营战略
摘要:随着市场竞争不断加剧,国内企业受到来自国内和国际市场的巨大。上海焦化有限公司(简称上海焦化或SCCC)目前正处在由调整中发展向发展中调整转变的非常时期,面临着环保、原材料紧缺以及主导产品竞争的压力。上海焦化面对现实经营环境、内部资源和竞争环境,希望能够找到一个适合公司的经营战略,从而使企业取得进一步的发展。
Abstract: Along with the accelerating of the intensifying of market competition,thedomestic enterprises have suffered great pressure from the markets at homeand abroad.Now the policy of the Shanghai Coking&Chemical Corporation(SCCC)are often develop and adjustable to face the pressure of the environment protection, pinch of the raw and processed materials and the competition of the main products.SCCC hopes to find a suitable for the company's business strategy for further development of enterprises under the conditions of the business environment, internal resources and competition.

3.33上海焦化有限公司战略环境分析
摘要:本案例描述并分析了煤化工行业的国内发展状况,并对上海焦化的宏观环境进行了分析,以期引导读者对上海焦化的市场战略做出思考。
关键词:煤化工行业;上海焦化;宏观环境
Abstract: This case depicts and analyzes analyze the coal chemical industry and macroscopic external environment ofShanghai Coking& Chemical Corporation, expecting that it will direct the reader to think ab0ut the marketing strategy to apply for the Shanghai Coking& Chemical Corporation.
Keyword:Coal Chemical Industry; Shanghai Coking& Chemical Corporation; Macroscopic External Environment

3.34上海柯马战略管理案例
CASE:Research of ShanghaiComau for Strategy Management
摘要:上海柯马汽车设备有限公司是意大利柯马集团在中国投资的独资公司,从在上海的一个办事处到成立公司,从辅助总公司分包一些基础性的“项目包”到能够独立承揽项目的总包商,共经历了四年的探索发展,已经初具规模和能力,同时也形成了自身固有的发展模式。但是,以往成功的发展模式往往是未来进一步发展的巨大障碍。中国汽车产业的持续快速增长给汽车设备制造行业带来了前所未有的机遇和挑战。
上海柯马面临的问题是,面对中国快速增长的汽车产业,怎样开拓发展自己的业务?面对激烈的市场竞争怎样制定自己的战略?在总部不再追加投资也不进行技术援助的情况下,怎样根据自身现有的资源,借助“COMAU”这个品牌,充分发挥自身的优势,提出切实可行的战略实施方案?
本案例分析了上海柯马所处的汽车设备行业的外部环境、产业竞争情况、企业自身的内部资源的状况。希望读者能为企业选出最适合上海柯马发展的战略,然后根据所确定的战略,从企业资源配置、组织结构设计和项目管理的角度尝试性地提出具体实施的方案。
关键字:汽车产业;战略;项目管理
Abstract: COMAU (Shanghai) Automotive Equipment Co., Ltd is a sole corporation of Italy Comau Group. She has developed from an office in Shanghai to a company as an independent contractor. Now, Comau (Shanghai) is a little more mature than four years ago and is running in the normal orbit. But the successful developing model cannot be fit for every situation and it always hinder the company to go forward.
The continuous rapid developing Automobile Industry of China gives Comau (Shanghai) unprecedented opportunities and challenges.Facing with the rapid automobile industry, the main problem is how Comau expand its business and how to make strategy to cope with the competition from the market? And, how to take good advantage of own limited resource and the famous brand “COMAU” to bring out a practical proposal?
The case study in Shanghai Comau automotive equipment industry in which the external environment, industry competition, the enterprise's own internal resources situation. Hope that readers will choose the most appropriate for the enterprise development strategies Shanghai Comau, and then identified strategies, from enterprise resource allocation, organizational structure design and project management point of trying to put forward specific manner of implementation.
Keywor !Ey;Strategy;Project Management

3.35上海科特战略分析案例
摘要:案例首先对上海科特作了大致介绍。然后对外部环境和内部环境进行了分析,外部环境分析首先对上海科特公司所处的宏观环境运用PEST法进行了分析;其次对上海科特公司所处的行业进行了趋势分析;然后分析了此行业的关键成功因素;最后用波特的五种竞争力模型对行业内竞争状况进行了分析,并据此分析了上海科特公司所面临的机遇和威胁。内部环境分析简要介绍了公司产品以及目前面临的优势和劣势。基于内外部环境分析,案例给出了上海科特的战略选择,并对战略选择从适用性、可行性和可接受性方面作了分析。最后,案例还对战略举措提出建议。
关键词:PTC热敏电阻;战略;关键成功因素;核心竞争力
Abstract: First of all, the case introduces Shanghai Kerer briefly. Then, we research both external and internal environment. For the external aspect, we use PEST model analyzing the macro environment and then analyze the future trend of the industry as well as the CSF (critical success factors) and five forces. For the internal aspect, after introduce the products, we analyze the strengths and weaknesses of Kerer. Based on the external and internal analysis, we give the optional strategies and discuss the strategies of applicability,feasibility and acceptability. Finally, the case suggests the specific planning of the strategy.
Keywords: PTC thermistor;Strategy;Critical Success Factors;CoreCompetence

3.36上海六百的竞争策略
摘要:本案例在战略环境分析的基础上,根据上海六百的实际情况,针对性地制定了差异化竞争战略、稳健型拓展战略和顾客差异化营销战略等三大竞争战略以及具体实施策略。
关键词:竞争战略
Abstract: Basing on the strategic environment analysis and according to the reality of the No.6th department store of Shanghai, this case makes three competitive strategies which are otherness-competitive strategy, steadily-expanding strategy and customer-differing marketing strategy, in addition, it also makes specific executive tactics for the three big strategies.
Keywords: Competitive Strategy

3.37上海六百的战略环境分析
摘要:本文首先分析了国内零售行业和百货行业的发展现状,然后阐述了上海六百目前的现状和面临的问题,较为全面地分析了其所处的外部环境和自身的优劣势。
关键词:零售;百货;上海六百
Abstract: This case analyzes the developing status quo of domestic retailing and general merchandise industry.Then, expounds the status of the No.6th department store of Shanghai and the problems which the No.6th department store of Shanghai is being confronted with, analyzing the outside surroundings and advantage &disadvantage of the No.6th department store of Shanghai.
Keywords: Retail; Department Store; the No.6th Department Store of Shanghai

3.38上海燃料浦东有限责任公司未来发展之路
摘要:上海燃料浦东有限责任公司(以下简称“上燃”)建立于50年代初期,目前以燃料油供应为主要业务。国内经济高速发展拉动下燃料油的需求增长迅猛,在给上燃发展带来了发展机遇的同时也让上燃面临新的挑战。上燃希望通过对自身发展战略的思考,抓住机遇调整战略趁势而上。本案例介绍了上海燃料浦东有限责任公司的发展历史和当前处境,在此基础上规划公司的发展战略,寻求未来发展之路是公司管理层面临的主要问题。
Abstract: Shanghai FuelCompanywere established in early 1950s whose main product is fuel oil now. However,despite the fast domestic economy growth brings Shanghai Fuel historicaldevelopment opportunity,Shanghai Fuel still meets new challenges.It would like to through deeply thinking ab0ut its development strategy to find the opportunity and have future development.This case introduce development and situation of Shanghai Fuel. The main problem of Shanghai Fuel is Strategic Planning.

3.39上海仁济医疗管理公司战略管理
摘要:本文对我国医疗行业的现状进行了介绍,进而分析了我国医疗管理行业的特征及发展趋势,行业内竞争情况以及上海仁济医疗管理公司的背景和现有的市场定位、产品组合等策略。
关键词:医院管理;竞争战略,
Abstract:This case introduces the current medical industry situations and analyzed the industrial characteristics,market factors and developmenttendency of medical management industry, as well as the competition situation. And it introduces the backgrounds, current market positioning and product mix of Shanghai Renji-med Co., Ltd.
Keywords: Hospital Management;CompetitiveStrategy

3.40上海锐澳酒业有限公司战略分析及设计
摘要:本案例通过分析上海锐澳酒业有限公司的外部机会及威胁,内部资源能力优势及劣势,通过定性和定量的分析,为锐澳公司设计合适的发展战略。
关键词:Alcopop;战略分析;战略设计
Abstract: This case analyzes the external and internal environment of Shanghai RIO Alcohol Co.,Ltd, and comes up with a strategy for its future development after detailed analysis.
Keywords: Alcopop; Strategy Analysis; Strategy Designing

3.41上海石化乙烯发展战略的制定与实施
摘要:在战略环境分析的基础上,本案例对上海石化的战略做了细致的分析,并提出了相应的改进和实施建议。
关键词:乙烯行业;石油化工;SWOT分析;战略定位;战略规划
Abstract: Basing on the strategic environment analysis, this case analyzes the strategy of Shanghai Petrochemical Co. Ltd and makes the corresponding recommendations to carry out this strategy.
Keywords: Ethylene Industry; Petrochemical Industry; SWOT Analysis; Strategy Positioning      Strategy Planning

3.42上海石化乙烯发展战略环境分析
摘要:本案例对上海石化的外部环境、竞争环境和内部环境进行了分析,旨在引导读者对它的发展战略进行思考。
关键词:乙烯行业;石油化工;战略环境分析
Abstract: This case analyzes the external environment, competitive environment and internal environment of Shanghai Petrochemical Co. Ltd (SPC). And it aims to direct readers to think ab0ut the developing strategy of SPC.
Keywords: Ethylene Industry; Petrochemical Industry; Strategic Environment Analysis